The Cloud of Conclusion

Sometimes, the easiest thing to do is to write, sometimes the hardest. One thing I have noticed about myself over the last few years, is my predisposition to write when I want to design. I think either it helps me get into the groove or it kickstarts my creative side.

It seems that the process is basically the same in design and writing (at least this kind of writing). Aim at the goal and have at it. The process I use works through organisation, research, etcetera almost on the fly. I see it as a cloud of conclusion. A general feel. Once it is reproduced it is possible to be satisfied with the design.

When I’m designing, I usually get a feel for what the outcome should be. It’s not always specific, but it is conclusion. There’s normally one element in the design that is mandatory to use, or that I know fits right – and that element allows me to take course to a final outcome.

I perceive that many Graphic Designers worry that their process is not transparent enough, or that for some reason the work ther produce is baseless… I am beginning to believe that it doesn’t matter. Or let me rephrase that – As each person’s brain works slightly differently, so then our method of processing, creation and completion differs. Perhaps one designer gets through all his work by using his eye rather than a specific rule of thirds, but the end result happens to look right – is it so bad that he used his eye rather than a rule? Of course it could be said that if a rule was used then the chances of “getting it right” would go up. Then again, not necessarily for that designer.

And so we straddle the fence between process and passion. For some the process is their passion. For others, there is all passion and no set process. For me, Aaron Chambers, the process is a Cloud of Conclusion, a feel, a vibe that my instinct tells me is right for the project.

This Cloud of Conclusion is what helps me make good artwork quickly.

Happy New Year everyone. I hope this year concludes positively, and ushers in a new year of joy.